Fun. Creativity. Color. On the occasion of Milan Design Week 2025, United Colors of Benetton celebrates its special taste for life with ‘Summer Together’, a collaboration with young Finnish artist Paula Pääkkönen.
The project is a series of ice cream sculptures, in which the shapes and colors of the summer dessert par excellence meet the shiny and fragile nature of glass, making for an irresistible synesthesia that is one of the areas of glass research pursued by Pääkkönen in her studio together with a team of glass blowers.
“Ice cream is most often enjoyed in company, and my fondest memories of summers are those moments of fun, joy and pleasure spent with someone I love,” explains Pääkkönen.
‘Summer Together’ will be on display for a month, starting Saturday, April 12, at the United Colors of Benetton store of Via Vittorio Emanuele, in Milan. A playful tribute to summer, the project renews the brand’s commitment to supporting young international talents and promoting research in the fields of art and design.
